PURPOSE
To attract major events to the province and foster the development and enhancement of celebrations and events in and about Newfoundland and Labrador within the tourism, culture, arts and recreation sectors.
VISION
Newfoundland and Labrador is a thriving and vibrant location for major events and celebrations.
MISSION
Celebrate NL will attract major events, and develop and deliver planned celebrations and special events that have economic, social and cultural impacts for Newfoundland and Labrador.
Celebrate NL will help connect people and events to Newfoundland and Labrador by celebrating its people, culture and natural environment.
Celebrate NL events will strive to be fair, accessible and inclusive.
Celebrate NL’s staff will co-operate effectively with strategic partners.
Celebrate NL will support and pursue events that have positive long-term economic, social and cultural impacts.
Celebrate NL’s mandate relates to events within the tourism, culture, arts and/or recreation sectors under the following classifications:
Major event
This level of event generates significant economic, social and cultural impacts. The event generates media coverage and is often televised. This event typically has a formal bid process.
Planned celebration
A large-scale, provincial government initiative that is typically branded or themed.
Special event
An event led by the provincial government, or an event which may support a broader planned celebration in or about Newfoundland and Labrador.
Homegrown event
A large-scale event or festival that is developed and delivered in Newfoundland and Labrador, which has significant economic, social and cultural impacts, and generates substantial in-bound visitation.
